Blue Bloods

Privacy Policy

Website: www.bluebloods.co.za

This Privacy Policy outlines how Blue Bloods (“we”, “us”, or “our”) collects, uses, discloses, and protects your personal information when you use our website www.bluebloods.co.za (the “Website”). We are committed to protecting your privacy in accordance with the Protection of Personal Information Act (POPIA) of South Africa.


1. Personal Information We Collect

We may collect the following types of personal information when you register on the site, make a purchase, or communicate with us:

  • Full name
  • Email address
  • Phone number
  • Physical or delivery address
  • Billing details
  • Child’s name and grade (if applicable for membership verification)
  • Purchase history
  • Login credentials (encrypted)
  • IP address and browser information

2. How We Use Your Information

Your personal information is used to:

  • Verify membership eligibility as a parent or guardian of Paarl Boys’ Primary School
  • Process and deliver orders
  • Provide customer service and support
  • Send order confirmations, updates, and member-related notifications
  • Improve our website and user experience
  • Send optional marketing communications (with your consent)
  • Maintain internal recordkeeping and security

3. Cookies and Tracking Technologies

We use cookies to improve website functionality, track usage patterns, and store user preferences. You may disable cookies in your browser settings, but doing so may affect website performance and functionality.


4. Sharing of Information

We will not sell, rent, or lease your personal information to third parties.

We may share your data with:

  • Payment processors for secure transactions
  • Delivery and logistics partners to fulfill your order
  • School administrators only where necessary for verifying membership eligibility
  • Service providers who help us operate the website (all under strict confidentiality agreements)

We may also disclose personal information where required by law or court order.


5. Data Security

We take all reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information. Our site uses secure SSL encryption and adheres to best practices for password and data protection.

However, please note that no data transmission or storage system is 100% secure. You use the website at your own risk.


6. Your Rights Under POPIA

You have the right to:

  • Request access to your personal information
  • Request correction or deletion of your personal data
  • Object to processing of your data
  • Withdraw consent at any time
  • Lodge a complaint with the Information Regulator of South Africa

To exercise any of these rights, please contact us using the details below.


7. Retention of Personal Information

We will retain your personal data only as long as necessary to fulfil the purposes outlined in this policy, or as required by law.


8. Marketing and Communication

If you opt in to receive marketing communications, you may unsubscribe at any time by clicking the “unsubscribe” link in our emails or contacting us directly.


9. Children’s Privacy

We do not knowingly collect personal information from children under the age of 18. Any child-related data (such as name and grade) is provided by a parent or legal guardian solely for membership validation.


10. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for the privacy practices or content of these external websites. Please read their privacy policies before submitting personal information.


11. Changes to this Policy

We reserve the right to amend this Privacy Policy at any time. Updates will be posted on this page and indicated with a new “Last Updated” date. Continued use of the website after changes have been made constitutes acceptance of those changes.


12. Contact Us

For any questions about this Privacy Policy or to exercise your rights, please contact us at:

Email: support@bluebloods.co.za